One of the easiest ways a mortgage broker can harness social proof is through Google reviews. 91% of people check online reviews before buying, and 85% trust them just as much as a friend’s recommendation. Check out my tips on how to get reviews to grow your business!
Drive Clients to a Review Site
Yelp®, Facebook®, Google®, Rate-My-Agent—there are various online sites where happy clients can leave reviews. When you start focusing on collecting feedback, choose the platforms where you’ll ask customers to share their feedback. No matter where they rave about you, having a testimonial page on your website is a great way to bring them all together.
Ask Your Happy Clients
One of the best ways to receive quality feedback is quite simple. Ask your existing, happy clients to review your mortgage broker services. If you feel a bit timid asking, keep this in mind—76% of clients say they are willing to give business reviews. Even better, ask for a review after you tell a client they are unconditionally approved! Catch them when they love you the most.
Host Contest Giveaways
Giveaways are easy to host and can efficiently give you testimonials. Follow these steps (and remember to follow RECA’s contest guidelines):
- Decide on a platform and timeframe.
- Email and share a post on social media that those who leave a review on one of your platforms during a given timeframe will be eligible to win a prize, like a basket or gift card.
- Put those who left a review into a draw and randomly pick a name. (Tip: Live video draws on social media create excitement and show customers you’re choosing fairly.)
Acknowledge All Reviews
Responding to your reviews—both positive and negative—shows customers you’re listening. Also, show a little appreciation to everyone who writes you a review by responding—even the not-so-great ones (those are just learning opportunities!)
Put Reviews to Use
There are many ways to use reviews in your marketing. Showcase them on your website’s homepage and enhance your social media content with customer success stories.
As a mortgage broker, reviews can help build your business and gain clients—I promise! They create trust, showcase real experiences, and help potential clients feel confident choosing you. The more positive feedback online, the stronger your reputation becomes. Even a few great reviews can make all the difference in attracting the right people to work with you!
